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Unproduced G.I. Joe: fighter bomber

GREG BERNDTSON started at Hasbro in November of 1977: "Initailly I was working on a building block concept that lasted for two years in their product line. At the time I was hired, Super*Joe was 8-inches tall and fighting creatures called Terron."

"After a few years of hiatus, work was begun on a military line of 3 3/4-inch action figures that became a team of elite fighters callled G.I. Joe: A Real American Hero. My role by that time was to do the accessory pieces to 'flesh out' the figure line. I worked on their weapons and sets like the jet pack and landing platform. One of the first vehicles I designed was the Heavy Artillery Laser Cannon for that first year. As time progressed and the line grew, I had the opportunity to develop the Heavy Lift Helicopter, Mauler Tank, and the U.S.S. Flagg Aircraft Carrier. By 1985 I was promoted to Design Director in charge of handling the design of the entire G.I. Joe product line. My staff would vary between 4-6 people and this group would be responsible for up to 140 items every year. An interesting thing to note is that for every item that would be produced, at least three others would fail to make the grade. So ultimately much more than 140 ideas were worked upon."

"I was also involved in the design and development of the rebirth of the 12-inch G.I. Joe action figure line to which an industry award was shared between myself and the G.I. Joe Marketing Manager: Vinnie D'Alleva. I continued in this position until the Hasbro reorganization in 1994."


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