As the original product manager for Hasbro's G.I. Joe: A Real American Hero line, Kirk “wrote the book” on modern action figure marketing strategy and developed the 'weapons and tactics' that are still used by action figure marketers today. These tactics include strategic alliances with entertainment companies (Marvel Comics & Marvel Productions), clip & save “bio” cards, flag-point rewards promotions, and “toyized” play action features. As Vice-President of Boys Toys marketing, he was among the first to recognize the growth of action figure collectors and their importance to the toy market. Kirk helped support and organize the very first G.I. Joe conventions and was also instrumental in creating the very first live action G.I. Joe Movie---which ran as a series of thirty second TV commercials to promote the G.I. Joe toy line in the 1990's.
Mr. Bozigian is the owner of HKB Ideas and uses the power of Combat Marketing for new business product development. His company specializes in helping businesses and inventors to launch their concepts. You can learn more about him at: